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The Domain Aftermarket: The Up and Coming Business |
Ever wondered how a company is able to get the perfect domain name? Like how was Time Magazine able to get such a simple domain name, time.com? Wasn’t one person able to purchase the domain name before Time Magazine was able to? Well someone probably did. The way that Time Magazine got its domain name was by using the Domain Aftermarket.
The Domain Aftermarket sells existing, pre-owned domain names to buyer’s who want them. Often domain sales have been compared to real estate because sellers buy up a large number of domain names and then value them based on the domain name’s past or potential future success. Domain names can then be accumulated as virtual online property and then sold off for huge profits.
As with real estate, buying and selling domain names is an incredibly lucrative business and it has recently been on the upswing. In 2004, according to USA Today, almost $15 million changed hands whereas in 2005, approximately $30 million was made by domain sales. In addition, much of the sales of domain names in the Domain Aftermarket happen off the record so USA Today has vastly underestimated the sales of domain names.
Luckily there are many ways to get into the business. Sites such as DomainAuction1.com have amassed a large number of domain names that are up for sale to either the highest bidder or to the person who buys the name at the “buy it now” value. These sites use page ranks from top search engines such as Google and the number of backlinks to determine the worth of a domain name. Using the Domain Aftermarket, any person can purchase the domain name that he or she covets.
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